VIRTUE Women's Treatments

Polish your look with VIRTUE’s multi-tasking styling cream, a versatile 6-in-1 solution to nearly all of your hair’s needs. Working to prime your strands for what’s to come, the cream leaves your locks feeling softer with a smooth, shiny finish that’s lightly hydrated. It gives hair a stronger appearance that’s polished and well-protected against heated tools. Whatever your plans for your mane, you can be sure this formula will set your curls or straightened strands, sealing your hairdo for a re...VIRTUE

Why should you choose between styling and nourishing your hair? The VIRTUE One for All 6-in-1 Styler Cream does both, using a blend of hair loving ingredients to give your styles a polished finish. Feeding essential hydration deep into the follicle, this lightweight cream blends effortlessly into the strands without leaving a trace. What’s more, the formula protects the locks against heat damage and environmental aggressors, safeguarding strands to combat breakage. Ideal for any hair type, this ...VIRTUE

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution.Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and...VIRTUE

Restore scalp balance and health with this purifying duo!VIRTUE Purifying Shampoo 120mlThis weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair's weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris. Extremely versatile, this protein also delivers restorative benefits, leaving strands w...VIRTUE

The three-step system contains:Shampoo For Thinning HairConditioner For Thinning HairDensity BoosterA 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes theShampoo for Thinning Hair, Conditioner for Thinning Hair, and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution.Growing hair is just the beginning. How we care for that new h...VIRTUE

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished an...VIRTUE

VIRTUE Restorative Treatment Mask 150mlTransform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types, helping to repair damage due to chemical or thermal stress. The formula actively rehabilitates hair in need of TLC, providing an instant infusion of shine and moisture. The fortifying treatment features an Alpha Keratin 60ku® to support the hair's structure from the inside. Intensely hydrating and...VIRTUE

A luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve your hair’s slick appearan...VIRTUE

VIRTUE Smooth Shampoo 240mlA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that's suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve...VIRTUE

Transform fine, limp-looking hair with the Full Discovery Kit, a trio of award-winning formulas that add lustrous volume to the lengths. Featuring VIRTUE’s signature Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the look of damage for a silky finish.Colour-safe.Set Contents:Full Shampoo 60mlThis cult-favourite formula adds weightless volume as it cleanses. The shampoo dissolves excess oil and lifts the appearance of the roots, while helping to leave the hair...VIRTUE

Support healthy tresses with the VIRTUE Scalp and Hair Kit. The brand’s ground-breaking Topical Scalp Supplement™ is designed to nourish, soothe and rebalance the hair, targeting treatment at the follicle. An exfoliating scalp treatment gently buffs away the surface layer of dry and dead skin cells that can contribute to build-up, dandruff and congestion. The scalp massager tool ensures optimal efficiency, stimulating circulation to support healthy growth. The three components of the kit work in...VIRTUE

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® produ...VIRTUE

Restore scalp balance and health with this refreshing trio. VIRTUE Purifying Shampoo 120ml This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair's weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris. Extremely versatile, this protein also delivers restorative benefits, leaving stran...VIRTUE

VIRTUE Full Shampo 240mlTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand's innovative, first-of-its-kind Alpha Keratin 60ku® protein, the 'Full' range is specifically developed to add volume and dens...VIRTUE

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® produ...VIRTUE

Smooth the look of unruly flyaways and stray hairs with the VIRTUE Smooth Discovery Set. The set unites a travel-sized trio of formulas, designed to improve hair’s manageability, visible smoothness and shine.Set Contents:Smooth Shampoo 60mlA luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of breakage while increasing slip. Alpha Keratin 60ku® mimics the keratin found in human hair, promoting a smooth and shiny finish.Smooth Con...VIRTUE

Uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a youthful, silky shine.Ideal for women with fine, fragile or thinning hair. Uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and scalp, creating less tension on ea...VIRTUE

Replenish the look of your hair and scalp with VIRTUE’s Refresh Exfoliating Scalp Treatment. The highly-effective formula is equipped with a whipped, sumptuous texture, allowing it to be deeply nourishing and luxurious.A build-up of debris, product and impurities can cause irritation to the scalp and leave hair feeling heavy, so let the thorough yet skin-loving exfoliator work its magic. The formula gently buffs away dry and dead skin cells on your scalp, encouraging it to feel and look more bal...VIRTUE