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A luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve your hair’s slick appearan...VIRTUE
Developed to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair against dulling, while baobab seed oil and grapefruit extract help to nourish the lengths, promoting a lustrous shine and more manageability. Developed ...VIRTUE
Give hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair’s weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris.Extremely versatile, this prote...VIRTUE
Treat your curls with the care they deserve when using VIRTUE’s conditioner. The weightless blend of nourishing ingredients never weighs down your strands, detangling and promoting a smoother surface without compromising on bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern.It’s enriched with Alpha Keratin 60ku®, which works alongside hydrators and curl-optimising polymers to keep your hair looking as authen...VIRTUE
Haircare brand VIRTUE present the Purifying Leave-In Conditioner, a deeply nourishing, detangling and protecting treatment to maintain optimal hair and scalp health, strength and texture. Applied to damp just-washed hair, the no-rinse formula helps to tame frizz and flyaways, while antioxidant-rich actives provide protection against daily damage caused by environmental aggressors. Repairing damage, it swiftly removes knots for easier manageability and styling, leaving your locks smooth and polis...VIRTUE