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Haircare brand VIRTUE present the Purifying Leave-In Conditioner, a deeply nourishing, detangling and protecting treatment to maintain optimal hair and scalp health, strength and texture. Applied to damp just-washed hair, the no-rinse formula helps to tame frizz and flyaways, while antioxidant-rich actives provide protection against daily damage caused by environmental aggressors. Repairing damage, it swiftly removes knots for easier manageability and styling, leaving your locks smooth and polis...VIRTUE
Create visibly smooth styles with the Frizz Block Smoothing Spray. The lightweight mist envelops the strands in a protective veil of nourishment, working to soften and tame the hair for up to 72 hours.Enriched with rice protein, tara tree fruit extract, sunflower sprout, chia seed and green tea leaf extract, the mist works to hydrate the hair, while promoting a vibrant appearance. Ideal for humid temperatures, the heat-activated spray seeks to lock in moisture, while encouraging a glossy-shine f...VIRTUE
Smooth the look of unruly flyaways and stray hairs with the VIRTUE Smooth Discovery Set. The set unites a travel-sized trio of formulas, designed to improve hair’s manageability, visible smoothness and shine.Set Contents:Smooth Shampoo 60mlA luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of breakage while increasing slip. Alpha Keratin 60ku® mimics the keratin found in human hair, promoting a smooth and shiny finish.Smooth Con...VIRTUE
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished a...VIRTUE
Give hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair’s weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris.Extremely versatile, this prote...VIRTUE
Hydrates, Strengthens, Thickens The Flourish®? Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth––all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage. Thinning hair needs hydration to thrive. Flourish’s proprietary Alpha Keratin 60ku CLINICAL® is paired with natural growth heros like Red Clover, Beet Extract, Green Coffee,...VIRTUE
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution.Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and...VIRTUE
Transform fine, limp-looking hair with the Full Discovery Kit, a trio of award-winning formulas that add lustrous volume to the lengths. Featuring VIRTUE’s signature Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the look of damage for a silky finish.Colour-safe.Set Contents:Full Shampoo 60mlThis cult-favourite formula adds weightless volume as it cleanses. The shampoo dissolves excess oil and lifts the appearance of the roots, while helping to leave the hair...VIRTUE
The three-step system contains:Shampoo For Thinning HairConditioner For Thinning HairDensity BoosterA 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes theShampoo for Thinning Hair, Conditioner for Thinning Hair, and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution.Growing hair is just the beginning. How we care for that new h...VIRTUE
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® prod...VIRTUE
Developed to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair against dulling, while baobab seed oil and grapefruit extract help to nourish the lengths, promoting a lustrous shine and more manageability. Developed ...VIRTUE
VIRTUE Full Shampo 240mlTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand's innovative, first-of-its-kind Alpha Keratin 60ku® protein, the ‘Full' range is specifically developed to add volume and dens...VIRTUE
Make your hair appear thicker with the VIRTUE Full Conditioner. Packed with nourishing ingredients, the conditioner works to deeply moisturise the hair, improving the strength and flexibility of strands. A favourite amongst those with fine or limp hair types, this conditioner was specifically designed to boost volume without weighing down the strands. Fuelled by the brand’s signature Alpha Keratin 60ku® protein, the formula strives to improve the health of hair over time, leaving it feeling heal...VIRTUE
Specially formulated for those with frizzy, unruly manes, the VIRTUE Smooth Conditioner tames strands for a smooth look. It targets roughness by softening cuticles, ensuring every strand has a silky quality and sleek finish. Hair will be more manageable, as strands are treated to more slip for easier brushing and styling.Enriched with Alpha Keratin 60ku®, a pioneering form of protein that’s exactly the same as the keratin that makes up human nails and hair, the conditioner seamlessly melds with ...VIRTUE
A luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve your hair’s slick appearan...VIRTUE
Flourish® Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down.Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two = groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it’s nourished a...VIRTUE
VIRTUE Full Shampo 240mlTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand's innovative, first-of-its-kind Alpha Keratin 60ku® protein, the ‘Full' range is specifically developed to add volume and dens...VIRTUE
Restore scalp balance and health with this refreshing trio. VIRTUE Purifying Shampoo 120ml This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair's weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris. Extremely versatile, this protein also delivers restorative benefits, leaving str...VIRTUE
Treat your curls with the care they deserve when using VIRTUE’s conditioner. The weightless blend of nourishing ingredients never weighs down your strands, detangling and promoting a smoother surface without compromising on bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern.It’s enriched with Alpha Keratin 60ku®, which works alongside hydrators and curl-optimising polymers to keep your hair looking as authen...VIRTUE
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution.Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and...VIRTUE
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished a...VIRTUE
VIRTUE Smooth Shampoo 240mlA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that's suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve...VIRTUE
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution. Growing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® prod...VIRTUE
Uniting two award-winning formulas, the VIRTUE Recovery Shampoo and Conditioner Duo leaves brittle hair feeling stronger. The set is powered by protein Alpha Keratin 60ku® to help minimise the risk of breakage and visibly minimise damage.Set Contents:Recovery Shampoo 240mlFreshen up the hair with this gentle shampoo. The formula effectively removes daily build-up and impurities and delivers touchably soft results. Its aromatic blend of coconut, yuzu, citrus accords and woods offers an invigorati...VIRTUE
Restore scalp balance and health with this purifying duo!VIRTUE Purifying Shampoo 120mlThis weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair's weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris. Extremely versatile, this protein also delivers restorative benefits, leaving strands w...VIRTUE
