VIRTUE Men's Hair Care

VIRTUE Restorative Treatment Mask 150mlTransform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types, helping to repair damage due to chemical or thermal stress. The formula actively rehabilitates hair in need of TLC, providing an instant infusion of shine and moisture. The fortifying treatment features an Alpha Keratin 60ku® to support the hair's structure from the inside. Intensely hydrating and...VIRTUE

Specially formulated for those with frizzy, unruly manes, the VIRTUE Smooth Conditioner tames strands for a smooth look. It targets roughness by softening cuticles, ensuring every strand has a silky quality and sleek finish. Hair will be more manageable, as strands are treated to more slip for easier brushing and styling.Enriched with Alpha Keratin 60ku®, a pioneering form of protein that’s exactly the same as the keratin that makes up human nails and hair, the conditioner seamlessly melds with ...VIRTUE

Transform fine, limp-looking hair with the Full Discovery Kit, a trio of award-winning formulas that add lustrous volume to the lengths. Featuring VIRTUE’s signature Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the look of damage for a silky finish.Colour-safe.Set Contents:Full Shampoo 60mlThis cult-favourite formula adds weightless volume as it cleanses. The shampoo dissolves excess oil and lifts the appearance of the roots, while helping to leave the hair...VIRTUE

Haircare brand VIRTUE present the Purifying Leave-In Conditioner, a deeply nourishing, detangling and protecting treatment to maintain optimal hair and scalp health, strength and texture. Applied to damp just-washed hair, the no-rinse formula helps to tame frizz and flyaways, while antioxidant-rich actives provide protection against daily damage caused by environmental aggressors. Repairing damage, it swiftly removes knots for easier manageability and styling, leaving your locks smooth and polis...VIRTUE

Give hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair’s weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris.Extremely versatile, this prote...VIRTUE

Flourish Density Booster is a potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, this product and the larger Nightly Intensive Hair Rejuvenation Treatment regimen are best for mild to moderate hair thinning and those seeking a natural approach to nourish the scalp and thicken each hair. Color-safe, paraben-free, ...VIRTUE

VIRTUE Full Shampo 240mlTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand's innovative, first-of-its-kind Alpha Keratin 60ku® protein, the ‘Full' range is specifically developed to add volume and dens...VIRTUE